Media Horizons Names Joe Page as VP/Creative Director

Norwalk, CT (PRWEB) January 26, 2010

Award-winning direct marketing agency Media Horizons Inc. has named Joe Page as its new Vice President/Creative Director. Page, who has helped drive creative transformation for several major Fortune 500 firms, is the recipient of numerous John Caples International, DMA ECHO, and MarCom creative awards.

For the past two years, Page has worked as an independent consultant in the areas of creative, new business development and marketing strategy. Clients included AmeriHealth, Charter Communications, Savin, Wells Fargo, Whole Foods and XM Satellite Radio.

From 2005 to 2007, Page was Vice President and Creative Director for educational publisher Scholastic Inc. While there, he restructured the creative services group; developed a profitable Hispanic segment through DRTV, print and online communication; and led the division's creative transformation from traditional marketing channels to an e-commerce focus.

Page has also driven outstanding creative results at Digitas, where he was Vice President and Creative Director, helping the firm win Adweek's Independent Agency of the Year in 2003. At EuroRSCG/Brann Worldwide, where he was Senior Vice President and Executive Creative Director, Page helped drive explosive growth while handling a number of blue-chip accounts, including Fleet Bank, IBM, Merck and UPS.

"Coming to Media Horizons gives me a terrific opportunity to help a successful, driven direct marketing agency take its business to the next level," said Page. "I'm thrilled to become part of such a talented, focused team of creative professionals."

"Having someone with Joe's background and track record of creative excellence and business results join us is very exciting," said Jim Kabakow, CEO of Media Horizons. "We know he will prove to be a valuable addition from day one as we explore new, innovative ways to help our clients grow and attain their marketing goals."

Page is a graduate of the State University of New York at Cortland with a bachelor of arts degree in history and English literature. He lives in Weston, Conn.

About Media Horizons Inc.

Media Horizons helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, MHI is an entrepreneurial, independently owned direct marketing agency that offers a complete suite of services to provide measurable marketing solutions. Our core expertise is in utilizing offline media to drive sales wherever the customer prefers to transact - via website, phone or mail. Our team excels in Strategy, Research, Media, Creative & Production, Analytics, Customer Marketing, Partnership Marketing and Customer Asset Management. In 2009, Media Horizons was responsible for generating over 600,000 new customers for our clients. For more information, please visit http://www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.

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$EVERANCE PAYS: Top Rock Jock Promoted For Trying To Tank His Job In Insiders Fictional Expos? Of Corporate-Owned Media World

NEW YORK, NY (PRWEB) July 11, 2006

Chicago rock jock Richard Kaempfer moved into radio production, producing the award-winning John Records Landecker and Steve Dahl & Garry Meier shows before having to suffer the trials and tribulations of his fictional counterpart Tom Zagorski. The hand Kaempfer dealt Zagorski in his novel $ everance was obsolescence in the new corporate-owned media world after nearly twenty years as one of the most popular morning-radio personalities in Chicago that, and a boss who uses public and private humiliation to make Zagorski quit so he doesnt have to deliver a healthy severance package. Kaempfer has Zagorski push back by passive-aggressively needling his boss into firing him, without ever crossing the line into a firing for cause.

When neither side budges after six months of battle, an exasperated Zagorski sends a sarcastic e-mail to the CEO of the corporation, suggesting a massive firing of anyone who doesnt actually bring in money. Instead of firing Zagorski in a rage, the CEO takes the e-mail seriously. He eliminates thousands of jobs, the stock price soars, and the genius Zagorski gets rewarded with a promotion. His new position as COO and darling of Wall Street makes getting fired a monumental task.

Can Zagorski, in cahoots with his on-air partner Richard Lawrence, mismanage the conglomerate so the stock price tanks, or irritate his mercurial boss to the firing point? Zagorski and Lawrence gleefully tackle both assignments, plunging headlong into the world of media finance, politics, and personalities. The result is a scathing satire of the current state of the consolidated mainstream broadcast media, insight into the way the political parties have managed to convert broadcasting into a partisan screech-fest, and a spotlight on who and what really runs the media.

Richard Kaempfer was a Chicago media fixture for twenty years, first as a host at Chicagos top rock station, WLUP AM/FM, in the late 80s and early 90s. Industry insiders know him better as one of the top radio producers in the country and the coauthor, with John Swanson, of The Radio Producers Handbook. In addition to his radio honors (including Best Morning Show in Chicago and Best Oldies Show in America), Kaempfer has won numerous awards for his magazine and advertising writing, including a National Writing Award in 1999 for his essay Living Life to Its Fullest, and other awards for his work for radio advertising specialists A.M.I.S.H. Chicago Advertising, which he co-founded in 2000. He is also a contributing editor for Shore Magazine.

Naturally, Kaempfers first foray into fiction got snapped up by boutique New York fiction house ENC PRESS, whose very existence is a wickedly grinning critique of mainstream publishing, and is scheduled for publication in 2007.

ENC Presss self-chosen boutique designation involves more than house size and the high level of attention given to the editing, design, and production of each release. It is a deliberately chosen business model as well. With the exception of a few independent bookstores, ENC Press bypasses the usual retail book-industry channels, whether brick-and-mortar or online, in favor of selling books exclusively through its Web site. Publisher Olga Gardner Galvin says only her small run/direct sales model makes it possible for her to focus on the content of her books rather than fret about the bottom line. It also allows her to keep all her titles available indefinitely on the Web a practice recently adopted by industry giants Penguin and Random House.

I started out thinking we were alternative because our authors saw and discussed more than one side of any question and issue and did so with wit and humor, which is alternative in todays book industry, says Galvin. But then we realized that in pursuit of such novels we came up with some intelligent alternatives to limited editorial decisions, the hideous practice of printing books only to remainder and pulp them, and serfdom for writers in the form of miserly royalties. We certainly provide an intelligent alternative to the touchy-feely groupthink of the mainstream book scene, simply by publishing guilt-free, topical entertainment for independently thinking people. $ everance is one more ENC Press offering for the steadily growing audience of readers who hunger for more sophisticated, nuanced, and original fiction than they can find in most bookstores.

A capsule summary of $ everance is available at http://www.encpress.com/SEV.html and so are a few of the other wickedest, funniest, and most thought-provoking novels the big publishing business doesnt know how to handle.

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Fidelity Media Announces Increased Rates for Publishers and Some Additional Bonuses

London, the UK (PRWEB) October 20, 2011

Fidelity Media one of the leading Remnant Traffic Publisher Networks announces about Floor Rate Increase by % 20. The traffic team have tracked recent advertising campaigns within the network. Due to the good results Fidelity Media team is happy to announce that the floor rate is set as $ 0.12 CPM on average.

Moreover The Ad Network intends to encourage its best players by special bonuses! Each publishers traffic growth will be monitored during Q4. The ones who will increase monthly traffic could get an additional bonus of 5% to the earnings in the relevant month. Please note: bonuses apply only to the growing traffic from UK, US, AU and European countries. New publishers are welcome as well - in this case an increase will definitely be shown.

The traffic audit has been started in October 2011 and will be conducted on a monthly basis until the 31st December, 2011.

Fidelity Media Brand Safe Remnant Traffic Network: introduction.

Fidelity Media Advertising Network is a dynamic young company rapidly establishing itself as a major player in the world of remnant traffic advertising. Established in 2007, today it partners with hundreds of successful websites, uniting them in its advertising network and providing high quality branded advertisements to these trusted publishers. Whilst Fidelity Media doesnt demand exclusivity over each sites traffic, many website publishers are so satisfied with their extremely profitable partnership that they choose not to look elsewhere and allow Fidelity Media to manage their entire web traffic monetization.

In so doing Fidelity Media takes great care of its advertisers. Brand Safe policies mean that every partner site within the network has been handpicked, assessed and approved for carrying our adverts and is continually monitored to ensure it maintains expected level of content safety and quality. As such Fidelity Media can guarantee to advertisers that their brands will never be displayed on websites with inappropriate content. In addition Fidelity Media has direct relationships with all its partner sites and will never use exchange networks that could compromise brand safe guarantee.

Fidelity Media specializes in the monetization of Remnant Traffic - the portions of a websites inventory that have remained unsold.

This approach is favorable for advertisers who gain significantly cheaper rates. Their ads appear directly after top banner position on a sites homepage. The most efficient sites generate a high performance from well implemented remnant traffic advertising.

In August 2011 Fidelity Media Ad Network has launched McTraffics Self Serve Ad Platform that is mostly helpful to small and medium sized online businesses. With optimal budget traffic packages offered at McTraffics, everyone can start a banner advertising campaign with just a few clicks. All the customer needs to do is to choose an ad package, download a HTML code or an image, pay for the campaign and its delivery begins.

Where Fidelity Media really differs from its competitors is the ability to provide clients with a constantly growing portfolio of trusted sites and remnant placement alternatives. Fidelity Media Advertising Network was set up specifically to manage remnant traffic so its teams knowledge of this area is second to none. This combined with a flexible approach to building campaigns and fast and efficient reporting tools makes Fidelity Media the essential option for an advertising campaign launch.

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Social Media Advertising Pays Off for Simplified Solutions' Online Marketing Clients

Chicago, IL (PRWEB) July 27, 2011

Simplified Solutions, an online marketing agency in Chicago, is finding great success using social media advertising campaign to drive awareness and web traffic for its diverse mix of clients. The web agency uses social media advertising to target audiences by key interests and demographics on sites like Facebook, YouTube, Linked-in, and Yelp.

Mike Wolfe, star of the hit cable TV show American Pickers, has created a line of branded merchandise available at his Antique Archaeology online store.

Simplified Solutions created Facebook ad campaigns during keys shopping periods, targeting fans of the show. Two thousand hits, at an average of 32 cents per click, led to a 300% increase in sales

To promote advanced degree programs for The John Marshall Law School, Simplified Solutions developed a comprehensive online marketing plan featuring Linked-In and Facebook Display Advertising campaigns that micro-target working professionals and attorneys. The program also includes a Google Adwords campaign, dynamic banners on CareerBuilder.com and presence on relevant professional association websites.

Honor Roll Online is a premier professional career services company providing its corporate partners with access to a rich talent pool of students and graduates of Americas top small universities and colleges (5,000 and under).

Simplified Solutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or area of study ads promoted HROs unique value proposition and generated over 200,000 branded impressions, 15,000 site visits, and added more than 2,000 new enrollees!

Race Your Face Off, a viral marketing site for a national oil company, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email.

Simplified Solutions developed a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.

Muscle Milk, the protein-enhanced performance beverage, needed some social media support for local promotions with the Chicago Cubs and local high school football teams.

Simplified Solutions used Facebook advertising to drive awareness and participation in the on-going sweepstakes, plus increase the local friend base in Facebook. The social ads generated 2MM impressions, 2,000 sweepstakes signups and 1,000 new likes in two weeks.

Andres Tapia, Chief Diversity Officer & Emerging Workforce Solutions Leader at Hewitt Associates, is one of the leading authorities on global diversity issues in the workplace and beyond and the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity.

Facebook advertising that targeted academics and HR professionals was used to promote books sales and speaking events.

For more information about Simplified Solutions social media marketing programs, contact Bill Kamper at 312-846-7669 or info(at)simplifiedsolutions(dot)biz

About Simplified Solutions

Simplified Solutions is a Chicago online marketing agency providing strategic Social Media Management, Search Engine Marketing, Online Planning, Email Marketing and Web Video production. Clients include The John Marshall Law School. American Pickers Mike Wolfe, Young Rembrandts, Central Asia Institute, Bridgeview Banks, Power Equipment Direct, Meritus, CalSport, Smart Resources Staffing and Affiliated Resource Group.

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