Media Horizons Names Joe Page as VP/Creative Director

Norwalk, CT (PRWEB) January 26, 2010

Award-winning direct marketing agency Media Horizons Inc. has named Joe Page as its new Vice President/Creative Director. Page, who has helped drive creative transformation for several major Fortune 500 firms, is the recipient of numerous John Caples International, DMA ECHO, and MarCom creative awards.

For the past two years, Page has worked as an independent consultant in the areas of creative, new business development and marketing strategy. Clients included AmeriHealth, Charter Communications, Savin, Wells Fargo, Whole Foods and XM Satellite Radio.

From 2005 to 2007, Page was Vice President and Creative Director for educational publisher Scholastic Inc. While there, he restructured the creative services group; developed a profitable Hispanic segment through DRTV, print and online communication; and led the division's creative transformation from traditional marketing channels to an e-commerce focus.

Page has also driven outstanding creative results at Digitas, where he was Vice President and Creative Director, helping the firm win Adweek's Independent Agency of the Year in 2003. At EuroRSCG/Brann Worldwide, where he was Senior Vice President and Executive Creative Director, Page helped drive explosive growth while handling a number of blue-chip accounts, including Fleet Bank, IBM, Merck and UPS.

"Coming to Media Horizons gives me a terrific opportunity to help a successful, driven direct marketing agency take its business to the next level," said Page. "I'm thrilled to become part of such a talented, focused team of creative professionals."

"Having someone with Joe's background and track record of creative excellence and business results join us is very exciting," said Jim Kabakow, CEO of Media Horizons. "We know he will prove to be a valuable addition from day one as we explore new, innovative ways to help our clients grow and attain their marketing goals."

Page is a graduate of the State University of New York at Cortland with a bachelor of arts degree in history and English literature. He lives in Weston, Conn.

About Media Horizons Inc.

Media Horizons helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, MHI is an entrepreneurial, independently owned direct marketing agency that offers a complete suite of services to provide measurable marketing solutions. Our core expertise is in utilizing offline media to drive sales wherever the customer prefers to transact - via website, phone or mail. Our team excels in Strategy, Research, Media, Creative & Production, Analytics, Customer Marketing, Partnership Marketing and Customer Asset Management. In 2009, Media Horizons was responsible for generating over 600,000 new customers for our clients. For more information, please visit http://www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.

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Global GameSpace Founder: Offline Games Can Take a Page From the Videogame Playbook

Columbia, MD (PRWEB) December 08, 2011

What if players could try out a new board game before buying it? Or test variations on a game with people around the world? These are the questions posed by Global GameSpace, a new open source project aiming for a mid-2012 release.

"Originally we were aiming to design a tool for small game designers, so that they could playtest their games quickly and easily with people around the world," said Curtis Lacy, the project's creator and lead developer. "When you keep bringing very rough games to your friends, you quickly end up trying their patience. And what you really need is to put your games in front of strangers and see what they think."

Global GameSpace isn't going to be an online game in the traditional sense. Developers will make game graphics and rules available, but there's no need to program a computer opponent. "What we're trying to do here is recreate the tabletop experience," Lacy continued. "When you sit down with your family and friends to play a game, you just have game pieces and a knowledge of the rules. You simplify or add house rules as you like, and you play however you prefer. What Global GameSpace will provide is a sort of 'virtual table', that players who may not live close to each other can interact with."

This is not the first time a product like this has been created. Packages like VASSAL, ZunTzu, and the Battlegrounds Gaming Engine have addressed the problem of playing board games with friends who dont live nearby. Were aiming to go one step beyond existing tools, said Lacy. Current tools usually require that you bundle up a game package and send it to everyone who wants to play. Global GameSpace data will all be stored on the server and pushed when its needed. Were going to have an online scheduling and group management mechanism, so you can arrange games even with people who arent online at the moment.

But will game companies be willing to post their games on a third-party server? Lacy says this isn't an issue. Thats maybe the most exciting part. Since Global GameSpace will be free open source, a game publisher can set up the server themselves, and put whatever controls on the content they need. They can remain in complete control of their properties at all times, and get to embrace the try before you buy philosophy thats proved so effective in video games.

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