Showing posts with label December. Show all posts
Showing posts with label December. Show all posts

Friday, 13 January 2012

Generation Opportunity Reacts to December Jobs Numbers: National Unemployment Levels Remain Above 8 Percent for 35 Consecutive Months

Washington, DC (PRWEB) January 06, 2012

Washington, DC (1/6/12) Generation Opportunity President Paul T. Conway, former Chief of Staff of the US Department of Labor, responds to the December 2011 jobs numbers report released by the Bureau of Labor Statistics:


Young Americans can no longer wait and trust that change will come. With so many individuals needing to settle for less than satisfying employment opportunities and delaying major life decisions, todays unemployment numbers offer little hope. Young people need real full-time job opportunities challenging and satisfying jobs that launch them into their careers.


Unfortunately, they are now being told that there is a new picture of success that should be sufficient to them one marked by short-term fixes, internships, mentorships, and multiple part-time jobs. Young adults know the difference between substance and spin, and they do not want to be told to settle.


If our nations elected leaders want to show true empathy for those without jobs and have a real impact, they will stop pretending they have any expertise with job creation, admit their job-killing policies of over-regulation and increased taxes are the true barriers to youth employment, and step back and let private employers do what they do best."


December's 8.5% overall jobless rate fails to reflect the significant and ongoing challenges faced by young Americans. Hidden behind the numbers is the fact that many Americans have either accepted short-term, seasonal work or simply given up looking for work and are therefore not factored into the unemployment rate.


Bloomberg news reported last month that the November 2011 jobless rate was partly due to a 278,000 gain in employment at the same time 315,000 Americans left the labor force while the labor participation rate declined to 64 percent from 64.2 percent.


In addition, Bloomberg noted that a temporary bump could also have been attributed to seasonal considerations because employment at service-providers increased 126,000, including a 50,000 gain in retail trade at companies hired for the holiday shopping season. The number of temporary workers increased 22,300. November and December are months that typically see the heaviest amount of part-time, seasonal hiring as retailers and other businesses gear up for the holiday season.


Generation Opportunity commissioned a poll with the polling company, inc./WomanTrend (April 16 22, 2011, +/- 4% margin of error) and select highlighted results for all young Americans ages 18-29 appear below:


Dissatisfaction with Current Level of Employment and President Obamas Handling of Unemployment:


????43% are not satisfied with their current level of employment.
????Just 31% of 18 29 year olds approve of the President Obamas handling of youth unemployment.

Delayed Dreams Resulting from a Poor Economy:


????77% of young people ages 18-29 either have or will delay a major life change or purchase due to economic factors:

o????44% delay buying a home;

o????28% delay saving for retirement;

o????27% delay paying off student loans or other debt;

o????27% delay going back to school/getting more education or training;

o????26% delay changing jobs/cities;

o????23% delay starting a family;

o????18% delay getting married.


Leaders In Washington, D.C. Fail to Reflect Interests of Young Americans:


????69% say the current leadership in Washington fails to reflect the interests of the younger generation.
????Only 36% believe there is the right leadership in Washington.
????61% indicated that a candidates positions on issues and record in office will be more important than charisma and likeability when they cast their vote for President in 2012.

Government Spending and Economic Opportunity:


????76% of overall Millennials would favor a decrease over an increase in federal spending from its current level if given the chance to set Americas fiscal priorities.
????69% prefer reducing federal spending over raising taxes on individuals in order to balance the federal budget.
????59% of overall Millennials agree the economy grows best when individuals are allowed to create businesses without government interference.
????53% of overall Millennials agree if taxes on business profits were reduced, companies would be more likely to hire.

2012 What Would Make Young People More Likely To Vote?


????When asked, Which, of the following, would make young people more likely to vote? young Americans indicated:

o????66% Facebook Message Reminder

o????58% Text Message Reminder

o????38% Email Reminder

o????28% Public Service Announcement

o????13% Phone Call


ABOUT GENERATION OPPORTUNITY


Generation Opportunity is a non-profit, non-partisan 501 (c)(4) organization that seeks to engage everyone from young adults, to early career professionals, college students, young mothers and fathers, construction workers, current service men and women, veterans, entrepreneurs and all Americans who find themselves dissatisfied with the status quo and willing to create a better tomorrow. Generation Opportunity will continue to engage young Americans on issues that impact their lives and the nation as a whole and encourage them through both social media and grassroots organizing to become more civically engaged and make their voices heard.


Generation Opportunity operates on a strategy that combines advanced social media tactics with proven grassroots tactics to reach young Americans 18-29. The organizations social media platforms Being American on Facebook and The Constitution on Facebook have amassed a total fan base of more than 2 million. Both pages post links to relevant articles and reports from sources ranging from the federal General Accountability Office (GAO), to The New York Times, The Washington Post, The Brookings Institution, The Wall Street Journal, The Huffington Post, and The Heritage Foundation.


Read about Generation Opportunity at http://generationopportunity.org/; visit Being American on Facebook at https://www.facebook.com/BeingAmerican, and The Constitution on Facebook at https://www.facebook.com/TheConstitution.


For our Spanish-language page Generaci?n Oportunidad visit http://generationopportunity.org/espanol/..


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The Local Guerrilla Marketing Conference & Expo will be in Phoenix on December 9th-11th

Phoenix, AZ (PRWEB) September 26, 2011

The Local Guerrilla Marketing Conference & Expo will be in Phoenix on December 9th-11th. This premier Local Online Marketing Event draws hundreds of local marketers and agency professionals and focuses on education and training in Local Online Marketing. We cover Local Search Marketing (including Video SEO, Mobile, Video E-Mail & Social Media Marketing), Facebook Marketing, local advertising, mobile engagement, online video seo, site optimization and usability. Join us for high-level strategy and keynotes featuring world class experts.


Get Search Smart:


????Learn how search engines rank video seo and optimize yours to out-rank competitors
????Discover new methods of video marketing to keep your brand in front of your customers
????Increase traffic via organic listings and avoid "spam" penalties
????Optimize and rank better with pay-per-click campaigns
????Improve user experience and increase conversions
????Track performance and maximize ROI using free and paid analytics software
????Network with peers and experts to learn the latest tips and trends.

Special Workshops Include: Video SEO


Keynote Speakers: Wendy Stevens CEO of Local Guerrilla Marketing & Blake Goodwin Director of Video SEO for LGM


Specifc Tactics to be covered in this workshop include:


????Title text: You have 99 characters to optimize your title text, so consider your target keywords and any other keywords you may want to rank for, but don't forget including your branding and descriptive text. If you have little chance of getting that top spot, aim for second to boost views by proxy, related videos also get lots of views.
????Description: You have 5,000 characters, which is a lot, so use all that space to write as much about your video as possible. Because user ratings and views play a factor in your search rankings within YouTube (and therefore Google), make sure to ask for people to rank your video, but also share and embed your video.
????Tags: Useful for search terms you use in your title text and description, including names and branding.
????Broadcasting and sharing options:
????Privacy: Most marketers may set videos to private while working on them prior to an official launch date or campaign, just don't forget to later set them to public.
????Comments: It's up to you whether you want to enable comments. Just remember: if you disable commenting, users will go elsewhere to talk about your video, your brand, or your message.
????Video responses: These help boost views because they are automatically linked to your original.
????Ratings: These have a direct impact on your rankings, so make sure you set this to "yes."
????Embedding: Blogs and social media shares really boost views, and help your message get to new audiences outside of YouTube, it's a good idea to keep this enabled.
????Syndication: Again, anything to boost your views will help your video rank higher in YouTube and Google, so keep this enabled.
????Getting views:
????YouTube considers a video "viewed" after eight seconds of runtime, so make sure your video has enough "pull" to get you past that hump.
????Embedding it in your company blog or on product pages can boost video views and encourage discovery.
????Post your videos to your Facebook channel.
????Encourage others to share your video on social media platforms within the video itself by asking people to share it in your video itself and in the description.
????Seed your videos on bookmarking and listing sites.
????Distribute links to your videos in press releases and embed them in social media releases.
????Promote views of your video by buying them through Google AdWords.
????Chunk your videos into smaller parts and link them all together using playlists.
????Getting ratings:
????Rank your own video -- I'll never tell.
????Encourage others to rank your video by asking for it within your video, description, etc.

If you don't have the technical resources, infrastructure, or budget to host your own video, YouTube is the best way to get great SEO results for your videos, so ensure you do everything you can to maximize views, ratings, and influence.


Optimizing Hosted Video for SEO


Optimizing hosted video isn't unlike optimizing video for YouTube. However, there aren't hard and fast rules that can be formulated in a handy checklist with specific instructions on fields to use, maximum character counts, and other tidbits of tribal knowledge.


Not much has changed with respect to optimizing hosted videos; it's a lot like optimizing normal web pages. Consider the three main tenets of organic search success:


????Delivery: Accessibility, geo-gating, speed, video sitemaps, media RSS, multiple formats such as HTML5 vs. Flash vs. Silverlight, iTunes and iPod/iPad-friendly video types, etc.
????Content is king: Organization of player code should be as good as a well-optimized web page, relevance is still important, use meta data wisely, user experience (especially from organic search) should be paramount.
????Links: Encourage sharing, allow embedding, watermark your video, submit video to video-specific engines, seed lists, and bookmarking sites.

Although video isn't new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you're going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. Join Local Guerrilla Marketing for this special weekend of education. You'll be glad you did.


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