Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Friday, 13 January 2012

Storage Guardian Launches 'Dust-Off Your Tapes' Online Backup Campaign for Small and Medium-Size Businesses

Toronto, Canada (PRWEB) October 28, 2009

Storage Guardian aims to help hundreds of small and medium-sized businesses transition from antiquated and unreliable magnetic tape backup systems to the latest online and cloud backup technology. The company, which specializes in offering SMBs enterprise-grade online backup, has launched a 'Dust-Off Your Tapes' campaign to help drive awareness of the perils of relying on vulnerable magnetic tapes as a long-term archival medium.


"We've seen tapes stacked in basements and hidden in dusty storage closets, and it makes you wonder what will happen when someone needs to restore that information," says Dave Minns, client services manager at Storage Guardian. "What we're telling small-business owners, and the resellers and managed service companies that work with them, is that the time is right to migrate that information from those dodgy tapes to the safety of online backup. The economics make sense, and they're assured that they conform to best practices in data storage."


Migrating from tape to Storage Guardian's Asigra-based online backup service is easy. Storage Guardian's software recognizes Symantec Backup Exec and VERITAS Backup Exec in Microsoft Tape Format and converts them into a Backup Lifecycle Management archive package that can be integrated into an online, tiered-storage system. Storage Guardian's tiered-storage approach automatically selects the most cost-effective online storage strategy, and makes all data instantly accessible.


With more than ten years of experience and hundreds of satisfied customers, Storage Guardian's remote data backup service has established itself as a dependable provider of enterprise-grade online backup technology for smaller companies. What sets it apart from the many low-cost alternatives in the market are online data backup features optimized for businesses that depend on servers (nowadays, that's most SMBs):


Its tiered-storage backup model includes a) a local backup of first-generation data; b) a highly available second tier of online backup; c) a third tier of near-line backups of mature data (typically backups that have aged past 90 days).
Convenience and flexibility are two crucial considerations when a major data restore is needed after a catastrophic server failure. Storage Guardian offers the ability to perform a "bare metal restore" to a completely different computer.
To save time, the initial backup is performed on an external drive that is shipped to the Storage Guardian. Similarly, if a major restore of a large amount of data is needed, Storage Guardian can overnight an external drive containing the restore data.
Storage Guardian's ultra-secure online backup technology uses AES 256-bit encryption PLUS hardware authentication. Information to be backed up is de-duplicated (deduped), compressed and encrypted before transmission to Storage Guardian's SAS-70 compliant datacenter.
Storage Guardian can also backup and restore individual mailboxes and contacts from MS Exchange and Outlook.

Useful links

Storage Guardian's blog

YouTube video tiered storage and remote data backup

Twitter: @StorageGuardian


About Storage Guardian

Storage Guardian delivers business continuity protection and information lifecycle management. Storage Guardian is used by small and midsize businesses, enterprises, and multiple-platform LAN computing environments that want to safeguard their critical business data in a secure, off-site location. Its remote backup service is the culmination of a decade of intense research and software development and represents a superior alternative to tape-based data recovery systems. All Storage Guardian's solutions are based on Televaulting technology from Asigra, a recognized leader in enterprise online backup. The company is also developing a select network of authorized VARs to service the off-site backup and fast data recovery needs of companies located throughout North America.


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More De Servers Press Releases

72andSunny Launches National TV Campaign for Quiksilver; Spots Tie Into ESPN Winter X Games Nine

Los Angeles, CA (PRWEB) January 26, 2005

Advertising and design firm 72andSunny has teamed up with action sports industry leader Quiksilver on a multi-spot TV campaign, a rare instance of a leading action sports brand partnering with an outside creative agency.


Quiksilver is a Gold Level Sponsor of the ESPN Winter X Games Nine in Aspen, Colorado from January 29 ? February 1, 2005, and has several of its signed athletes competing, including two of the top snowboarders riding today, X Game medalists Todd Richards and Danny Kass. The campaign comprises the spot ?Popcorn? as well as a series of commercials that star Richards and Kass, inspired by campy 1960s surf movies. 72andSunny Creative Directors Glenn Cole and John Boiler collaborated very closely with Quiksilver Global Creative Director Natas Kaupas, and with director Charles Wittenmeier of prodco Area 51. The spots break January 20 on ESPN, FOX Sports and ABC, with additional ads featured exclusively at http://www.quiksilver.com.


?The campaign is perfect for us, timeless and entertaining, highlighting the beauty of snowboarding while letting our riders? personalities shine through. I believe the talent and flexibility of 72andSunny made this possible,? said Natas Kaupas, Global Creative Director, Quiksilver. ?Not only do I think the 72 crew is nice and easy to work with, I know they are?because they were able to rally an amazing team of talented professionals to work under ridiculous deadlines and produce top-notch spots.?


Quiksilver?s roots date back to 1970, when two Australian surfers founded the company after designing the perfect boardshort. Since then, the brand has become an international action sports icon, with distribution around the globe. In recent years, Quiksilver has acquired other youth-oriented companies, including DC Shoes, Roxy, Gnu, and Hawk Clothing.


The spot ?Popcorn? features the Quiksilver snowboarding team as a tight group of super-talented riders who pop off in a visual and audio symphony of amazing tricks. Shot on-location at the Mammoth Mountain Park in California with the riders launching themselves off a jump for the better part of a day.


The Richards and Kass spots use the fun, kitschy surf movies from the 1960s (like Gidget and Beach Blanket Bingo) as visual inspiration. The ads even incorporate music produced and composed by Tom Baxter, grandson of Les Baxter, who scored many of the surf movies of that era. For the humorous dialogue scenes between the two athletes, Kass and Edwards were shot against a rear projection screen, which created the purposefully low budget look and effect of Kass and Richards ?snowboarding? against a park background when, in actuality, they were goofing off on a Burbank sound stage. The director then interspersed these dialogue segments with cutaway trick shots culled from stock footage.


The Kass-Richards spots were mostly unscripted, focusing instead on the entertaining dynamic between the two riders and the hilarious situations that serendipitously transpired on set. ?Dog? features Kass?s dog Elvira, who was brought to the shoot and was quickly drafted into a scene. ?Medals? riffs on the fact that Richards is older than Kass, and has won a lot of medals. Kass, however, has a trophy of his own?a huge gilded affair he keeps tucked snugly in his snowboarding pants. Other spots capture the athletes? various playful shenanigans, as they slap each other with stuffed monkey dolls, insult one another?s mothers, and take turns as ?guinea pigs? (which in snowboarding parlance means someone who tests out a jump or run).


?It was great to work with the talented Quiksilver in-house creative team on this campaign. We were totally in sync every step of the way, and I think that comes through in the work,? said John Boiler, co-creative director at 72andSunny. ?It balances the relaxed, lighthearted vibe of the typical X Games fan with the core performance and style of Quiksilver as a brand.?


About 72andSunny


72andSunny is a full-service advertising, design and brand identity agency with offices in Los Angeles and Amsterdam. Current clients include Bugaboo, USA Network, G4 Media, the Portland Trail Blazers and Quiksilver. For more information about 72andSunny, contact 310.615.9880 or visit http://www.72sunny.com.


72andSunny Media Contact:


Please contact Karen Raz or Natasha Wang at Raz Public Relations, (310) 450-1482 for information, interview requests or artwork


Credits


Agency: 72andSunny / El Segundo, CA


Writer: Jason Norcross


Art Director: Bryan Rowles


Creative Directors: Glenn Cole, John Boiler


Producer: Mary Ellen Duggan


Director: Charles Wittenmeier


Production Company: Area 51 / Santa Monica, CA


Editorial: Mad River Post / Santa Monica, CA


Editor: Lucas Eskin


Music: Bax Music, Tom Baxter


Credits for Popcorn:


Agency: 72andSunny / El Segundo, CA


Creative Directors: Glenn Cole, John Boiler, Natas Kaupas


Producer: Mary Ellen Duggan


Director: Charles Wittenmeier


Production Company: Area 51 / Santa Monica, CA


Editorial: Mad River Post / Santa Monica, CA


Editor: Lucas Eskin


Post Effects: Encore / Hollywood, CA


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